Cookies Policy
Introduction
Asset Accounting Ltd values your visit to our website and your use of our digital services. We are committed to handling information responsibly and in accordance with applicable data-protection and privacy laws. Transparency around how we use cookies and similar technologies is an important part of that commitment.
This Cookies Policy explains how Asset Accounting Ltd uses cookies and related technologies when you access or use our website and online services. It describes what these technologies are, why they are used, and how you can manage your preferences in relation to them.
Cookies may be used to support the functionality, security, and performance of our website, as well as to help us understand how users interact with our services. Where cookies involve the processing of personal data, such processing is carried out in accordance with applicable data-protection legislation.
For further information on how Asset Accounting Ltd processes personal data, including details of your rights and our data-protection practices, please refer to our Privacy Policy.
What Are Cookies, Similar Technologies, and Device Identifiers
Cookies are small text files that are placed on your device when you visit a website or use an online service. They allow websites to recognise your device, remember certain information, and support the reliable operation, security, and functionality of digital services.
Similar technologies, such as pixels, tags, and local storage, perform comparable functions. They help websites and platforms operate efficiently, understand how users interact with content, and ensure services are delivered in a consistent and usable manner.
Device identifiers are technical identifiers that may be generated automatically or derived from device-related information. These can include, for example, IP addresses, browser type and version, operating system information, device settings, and other technical characteristics. Device identifiers may be used to support security, analytics, and service optimisation, without directly identifying individual users.
Cookies and related technologies may be session-based, meaning they are deleted when you close your browser, or persistent, meaning they remain on your device for a defined period to remember preferences or settings across visits. Asset Accounting Ltd uses such technologies only where appropriate and in accordance with applicable data-protection and privacy laws.
What Types of Cookies We Use and Their Characteristics
To support the functionality, usability, security, and reliability of our website and digital services, Asset Accounting Ltd uses cookies and similar technologies. These may include session cookies, which are temporary and deleted when you close your browser, and persistent cookies, which remain stored on your device for a defined period and are activated on subsequent visits.
Cookies used on our website may be categorised as follows:
Strictly Necessary (Functional) Cookies
Strictly necessary cookies are essential for the operation of our website. They enable core functionality, support secure communication, and allow basic settings—such as language preferences, regional settings, and cookie-consent choices—to be remembered.
These cookies are required for the website to function properly and cannot be disabled through cookie-preference tools. While it may be possible to block these cookies through your browser settings, doing so may result in parts of the website not functioning correctly or being unavailable.
Analytical and Statistical Cookies
Analytical and statistical cookies help us understand how visitors use our website. They allow us to analyse traffic patterns, identify frequently accessed pages, assess navigation behaviour, and monitor overall performance.
Where possible, these cookies are configured to minimise the collection of directly identifiable information. Data collected through analytical cookies is used in aggregated or anonymised form to support service improvement and operational analysis. Any third-party analytics providers engaged by Asset Accounting Ltd are contractually required to comply with applicable data-protection laws and to process data solely on our instructions.
Performance and Optimisation Cookies
Performance and optimisation cookies collect information about how the website is used, including session activity, interaction patterns, and technical performance indicators. These cookies help us identify issues, improve responsiveness, and ensure a consistent and reliable user experience across devices and browsers.
Information collected through these cookies is used exclusively to support operational improvement and service optimisation and is not used to identify individual users directly.
Advertising and Targeting Cookies
Where applicable, advertising and targeting cookies may be used to assess how users interact with our website and to support the delivery of relevant communications. These cookies may collect information such as IP address, approximate location, and browsing behaviour.
Advertising and targeting cookies are subject to user consent and may be disabled at any time through cookie-preference settings. Where such cookies are provided by third-party service providers, Asset Accounting Ltd requires those providers to comply with applicable data-protection requirements and to refrain from using the data for independent purposes.
Are Cookies Used by Third Parties and Partners?
Asset Accounting Ltd may integrate third-party tools, plug-ins, or components into its website to support functionality, performance monitoring, security, and service improvement. These third parties may use cookies or similar technologies in accordance with their own privacy practices.
Where third-party cookies are used, Asset Accounting Ltd does not have direct access to or control over data collected independently by those providers. Likewise, third-party providers do not have access to personal data processed directly by Asset Accounting Ltd, unless such access is required to deliver a specific service and is governed by appropriate contractual safeguards.
In certain cases, third-party partners may provide us with anonymised and aggregated information relating to user interaction with our website. This may include high-level usage statistics, approximate geographic information, or interaction patterns. Such information is used solely to assess website performance and improve the relevance, reliability, and effectiveness of our digital services.
Data collected through third-party cookies may be transmitted to servers operated by those providers, which may be located outside the United Kingdom, the European Union, or the European Economic Area. Where this occurs, Asset Accounting Ltd ensures that appropriate legal safeguards are in place in accordance with applicable data-protection requirements.
Each third-party provider acts as an independent data controller in respect of the personal data it processes. The purposes and means of processing are determined by the respective provider, and such processing is governed by the provider’s own privacy policies. Users are encouraged to review those policies to understand how their data is processed and how privacy preferences may be managed.
Analytics and Measurement Services
Our website may use third-party analytics services to understand how visitors interact with our content and to support service improvement. These services may collect technical information such as truncated IP addresses, browser type, device information, access timestamps, referral URLs, and interaction data.
Where possible, data collected through analytics tools is processed in anonymised or aggregated form. Asset Accounting Ltd receives only statistical insights and does not receive information that directly identifies individual users.
Social Media and Embedded Content
Our website may include links to or embedded content from social media platforms. When you visit a page containing such features, your browser may establish a direct connection with the servers of the relevant platform. This may result in the transmission of technical data, such as IP address, access time, and page URLs, regardless of whether you interact with the embedded content.
The collection and processing of such data are governed exclusively by the privacy policies of the relevant social media providers. Asset Accounting Ltd does not influence or control how these platforms process personal data.
Managing Third-Party Cookies
Where required by law, third-party cookies are used only with your consent. You may manage or withdraw consent for non-essential cookies at any time through your browser settings or the cookie-preference tools provided on our website.
Further information about specific third-party cookies and how they may be controlled is available in the relevant providers’ privacy notices.
How You Can Change Your Cookie Preferences
When using the website or digital services of Asset Accounting Ltd, you may manage your cookie preferences at any time to reflect your individual choices. Where available, preferences can be updated by selecting the option labelled “Change cookie settings” or an equivalent control provided on our website.
You may withdraw or adjust your consent for non-essential cookies at any time. Any data processed prior to the withdrawal of consent remains lawful, and future processing based on that consent will cease once your preferences are updated. Saved preferences are generally applied to future visits, subject to technical limitations.
Please note that cookie preferences may not always be retained in certain circumstances, such as when you delete cookies, use a different browser or device, or reset your browser settings. In some jurisdictions, applicable law may also require you to confirm your cookie preferences on your first visit or periodically thereafter.
You may also manage cookies directly through your browser settings. Most browsers allow you to block cookies, receive notifications before cookies are stored, or delete existing cookies. Further guidance is available through your browser’s help or support resources.
Disabling or blocking certain cookies may affect the functionality or availability of some features of our website or services. In some cases, parts of the website may not operate as intended.
Additional information about cookies and how to manage them is available from the UK Information Commissioner’s Office at www.ico.org.uk
or from www.gdpr.eu/cookies.
Contact and Data Protection Enquiries
If you have any questions, concerns, or requests regarding the processing of personal data by Asset Accounting Ltd, we encourage you to contact us directly. This allows us to review enquiries carefully and, where appropriate, take steps to address concerns or improve our data-protection practices.
You may contact us using the contact form available on our website or by submitting a written request using the contact details set out below:
Email: privacy@assetaccounting.ltd
Address: Asset Accounting Ltd, 56 Lavington Road, London, W13 9LS
Where required, enquiries may be escalated internally to the appropriate data-protection contact to ensure they are handled in accordance with applicable legal requirements.