Privacy Policy
Introduction
Asset Accounting Ltd values the trust you place in us and is committed to protecting your personal data. Safeguarding privacy is a fundamental priority, and we take our responsibilities under applicable data-protection laws and regulations seriously. We process personal information transparently, responsibly, and in accordance with relevant legal requirements.
To support this commitment, we implement appropriate organisational and technical measures designed to protect personal data against unauthorised access, misuse, loss, or disclosure. These measures may include access controls, encryption, secure system architecture, internal policies, staff training, and oversight mechanisms appropriate to the nature of the data processed.
This Privacy Policy explains how Asset Accounting Ltd collects, uses, stores, and protects personal data when you access our website, use our services, interact with our digital platforms, or provide information through forms, registrations, or communications.
We encourage you to review this Privacy Policy carefully before providing any personal information. The sections below outline how personal data is handled, the purposes for which it is processed, and the limited circumstances in which it may be shared. Where applicable, additional or service-specific privacy notices may be provided at the point of interaction.
Processing Personal Data
Categories of Personal Data
Asset Accounting Ltd processes personal data relating to clients, prospective clients, website users, suppliers, and other relevant third parties. All personal data is processed lawfully, fairly, and transparently, in accordance with applicable data-protection legislation, and is limited to what is necessary for defined and legitimate purposes.
The categories of personal data we may process include basic identification and contact information, such as name, postal address, email address, telephone number, and other contact details. Depending on the nature of the relationship, we may also process information related to account administration, service coordination, contractual arrangements, and compliance obligations.
We may collect technical and usage data generated through interaction with our website and digital platforms. This may include IP address, browser and device information, access timestamps, cookie data, and activity logs. Communication-related data, such as correspondence records and service preferences, may also be processed to support service delivery and operational improvement.
Asset Accounting Ltd does not intentionally collect or process special categories of personal data, including data relating to health, political opinions, religious beliefs, or other sensitive characteristics, unless required by applicable law. Users are requested not to disclose such information when interacting with our services.
Sources of Personal Data
Personal data is collected from lawful and transparent sources. This includes information provided directly by you when contacting us, submitting enquiries, entering into contractual arrangements, or using our website and services. Certain data may also be collected automatically through our systems as part of routine website operation, security monitoring, and service administration.
Where permitted by law, we may obtain supplementary information from publicly available sources or reputable third-party service providers, such as verification services or official registers, where this is necessary to meet legal, regulatory, or operational requirements.
Purpose and Use of Data
Asset Accounting Ltd processes personal data to support the provision, administration, and improvement of our services. This includes client communication, service coordination, documentation management, operational support, and the maintenance of secure and reliable digital systems.
Personal data may also be processed to comply with applicable legal and regulatory obligations, including requirements relating to record-keeping, risk management, fraud prevention, and regulatory oversight. In certain circumstances, data may be processed to protect our legitimate interests, including the establishment, exercise, or defence of legal claims.
Where appropriate, personal data may be used to support service-related communications, operational updates, and organisational analysis. Where marketing or informational communications are provided, you may withdraw your consent at any time by using the unsubscribe option included in our communications or by contacting Asset Accounting Ltd directly.
Transmission of Data via the Internet
Asset Accounting Ltd draws users’ attention to the fact that the transmission of information via the Internet cannot be guaranteed to be completely secure. Despite the use of appropriate technical and organisational safeguards, electronic communications may be subject to unauthorised access, interception, or other security risks. For this reason, absolute security of data transmitted electronically cannot be assured.
Email communication, in particular, may not provide a secure channel for the exchange of confidential information. Where users choose to transmit information by email or other online means, they do so at their own discretion and risk. We recommend the use of secure communication methods and appropriate safeguards when sharing information of a sensitive or confidential nature.
Even where encryption or other protective measures are applied, it may still be possible for third parties to identify the sender and recipient of a communication or infer the existence of a relationship between a user and Asset Accounting Ltd. Accordingly, users are advised to avoid transmitting highly sensitive information via the Internet wherever reasonably possible.
Outsourcing
In certain circumstances, Asset Accounting Ltd may engage third-party service providers to perform specific operational, technical, or administrative functions. Such outsourcing may include services related to IT systems and infrastructure, data hosting, document management, communications, and other support activities necessary for the effective operation of our services.
Where outsourcing arrangements are in place, Asset Accounting Ltd seeks to engage service providers located within the United Kingdom, the European Union (EU), the European Economic Area (EEA), or other jurisdictions recognised as providing an adequate level of data protection. Preference may be given to providers operating within established regulatory frameworks to ensure consistent standards of governance and data protection.
Any third-party service provider granted access to personal data is contractually required to process such data solely in accordance with our instructions, to maintain appropriate confidentiality and security measures, and to comply with applicable data-protection and regulatory requirements. Where it becomes necessary to engage a service provider outside the UK, EU, or EEA, Asset Accounting Ltd will ensure that appropriate legal safeguards are in place and that any required disclosures are made in accordance with applicable law.
Storage of Data
Personal data provided to Asset Accounting Ltd is stored securely and processed solely for the purposes described in this Privacy Policy and for the specific reasons for which the data was collected. We apply appropriate technical and organisational measures to ensure that personal data is accessible only to authorised personnel and is protected against unauthorised access, misuse, loss, alteration, or destruction.
Personal data may be stored and processed in jurisdictions where Asset Accounting Ltd or its service providers operate, including locations outside the country in which the data was originally collected. Where personal data is transferred or stored internationally, we ensure that such transfers are carried out in accordance with applicable data-protection laws and that appropriate safeguards are in place to protect the data.
Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected. This may include responding to enquiries, providing and improving services, maintaining records, and complying with applicable legal, regulatory, and reporting obligations.
In practice, this means that personal data may be retained for a reasonable period following the end of a relationship or the last interaction with Asset Accounting Ltd. Once personal data is no longer required for any legitimate purpose, it is securely deleted or anonymised in accordance with applicable data-protection requirements and our internal data-retention policies.
Rights of the Data Subject
Under applicable data-protection laws, you have certain rights in relation to the personal data processed by Asset Accounting Ltd. Where processing is based on your consent, you have the right to withdraw that consent at any time. You also have the right to object to the processing of your personal data for direct marketing or promotional purposes.
Subject to applicable legal requirements and limitations, you may request the correction of inaccurate or incomplete personal data. Depending on the legal basis for processing and the specific circumstances, you may also have the right to request the restriction of processing, the erasure of personal data, or the limitation of its use where such requests are permitted by law.
You have the right to request confirmation as to whether Asset Accounting Ltd processes personal data relating to you. Where applicable, you may request access to that data, including information about the purposes of processing, the categories of personal data concerned, the legal basis for processing, the source of the data, and the recipients or categories of recipients to whom the data may be disclosed.
Requests relating to the exercise of your data-protection rights may be submitted using the contact details provided in this Privacy Policy. Asset Accounting Ltd will respond to such requests within the timeframes required by applicable data-protection legislation and may request additional information where necessary to verify your identity.
Note on Children
The services and website of Asset Accounting Ltd are not intended for use by children. We do not knowingly collect, process, or store personal data relating to individuals under the age of 18.
If we become aware that personal data has been provided to us by or on behalf of a child without appropriate legal consent, we will take reasonable steps to delete such information from our records as soon as practicable.
Parents or legal guardians who believe that a child has provided personal data to Asset Accounting Ltd are encouraged to contact us using the details set out in this Privacy Policy so that appropriate action can be taken.
Cookies and Web Analytics Services
Asset Accounting Ltd uses cookies and similar technologies to support the operation, security, and performance of our website, as well as to understand how users interact with our digital services. Where used, web analytics tools help us analyse usage patterns, improve functionality, and maintain a clear and reliable user experience.
Analytics services may collect technical information such as IP address, browser type, device information, and interaction data. Where applicable, IP addresses are truncated or anonymised to reduce the likelihood of identifying individual users. Information collected for analytics purposes is processed in accordance with applicable data-protection laws and is not used to identify individual users directly.
Any processing carried out by third-party analytics providers is governed by appropriate contractual arrangements, including data-processing or data-transfer agreements where required, to ensure an adequate level of protection for personal data.
Users may manage or restrict the use of cookies through their browser settings or, where available, through the cookie-preference tools provided on our website. Further information about specific cookies in use may be provided through our cookie notice or consent banner.
Contact and Data Protection Enquiries
If you have any questions, concerns, or requests regarding the processing of personal data by Asset Accounting Ltd, we encourage you to contact us directly. This allows us to review enquiries carefully and, where appropriate, take steps to address concerns or improve our data-protection practices.
You may contact us using the contact form available on our website or by submitting a written request using the contact details set out below:
Email: privacy@assetaccounting.ltd
Address: Asset Accounting Ltd, 56 Lavington Road, London, W13 9LS
Where required, enquiries may be escalated internally to the appropriate data-protection contact to ensure they are handled in accordance with applicable legal requirements.